Puma and Manchester City are understood to have made Premier League history through the finances of their brand new kit deal, formally announced on Tuesday.The German sportswear giant first became ...

Premier League clubs must take advantage of every possible income stream in the modern age and kit deals are an excellent way ...

The reason behind Liverpool ’s delayed kit release is that Nike, whose contract with the Premier League champions is coming to an end, were forced to wait longer for their stint to start back in 2020.

According to figures from Blinkfire Analytics, Liverpool had 1.7billion engagements across all social media platforms last ...

Manchester City recently signed a groundbreaking £1 billion kit deal with PUMA, marking the most lucrative commercial agreement in the club’s history and one of the most valuable in football. The ...

The season is over and a summer of wild transfer speculation, luxury holiday snaps, and elaborate kit reveals is on the way. Check back here for all the latest confirmed kits for all 20 Premier League ...

Adidas have confirmed the red home shirt will be launched alongside the club’s away kit in a move that is unusual for Premier ...

A poster displaying Ryan Gravenberch and Florian Wirtz sporting Liverpool’s new shirts ahead of the commencement of the ...

Barcelona have fused their new 2025-26 away kit with a dash of sporting immortality in a partnership with late NBA icon Kobe ...

Liverpool has confirmed it will launch its new 2025/26 home and away shirts on the same day, in one of the biggest kit ...

The story of how the Lionesses celebrated winning the Euros - ending with a huge party outside Buckingham Palace ...