Duchess under fire for name clash with clothing brand

Duchess of Sussex’s brand blocked from selling clothes
Trademark to sell aprons under ‘As Ever’ rejected as name found to be similar to firm supplying garments to high street stores
NEWS OF THE WEEK: Meghan, Duchess of Sussex faces possible legal action after launching new brand
The 43-year-old took to Instagram on Tuesday to announce the name of her new lifestyle brand, As Ever, after changing it from America Riviera Orchard. The logo for the brand is a palm tree with a hummingbird either side of it.
Meghan's rebranding blunder: Duchess under fire for name clash with clothing brand
News.com.au entertainment reporter Bronte Coy discusses the backlash Meghan Markle faced for rebranding American Riviera Orchard to As Ever, after it was revealed the name is identical to that of a New York clothing brand.
Meghan Markle ‘mirroring the tactics’ of royal family while promoting upcoming projects, expert claims
A PR expert has claimed that Meghan Markle is “mirroring" the royal family ahead of the launch of her Netflix cookery show, and her new lifestyle brand.
Meghan Markle 'mirroring' Royal Family following Duchess of Sussex branding U-turn
Meghan Markle is “mirroring" the Royal Family ahead of the launch of her Netflix series and lifestyle brand, a PR expert has exclusively told GB News. The 43-year-old former working royal uploaded her first post to the Instagram account on January 1,
Meghan Markle Forced To Rename Her Lifestyle Brand
Meghan Markle's new rebranded lifestyle company "As Ever" faces another roadblock as a NYC label with the same name speaks out. This family-run clothing brand is speaking out after Megan changed the name of her company American Riviera Orchard.

Meghan, Mindy Kaling and Netflix

Suits, Meghan Markle

Meghan Markle Shares Rare Photo of Herself and Princess Lilibet Frolicking on the Grounds of Their $14.65 Million Montecito Mansion
Speaking about her decision to change her brand's name—in a casual video filmed in the backyard of the home she shares with ...
Meghan’s New Name? He’s Been Using It for Years.
The founder of a New York clothing brand learned that he had something in common with the Duchess of Sussex this week: a ...
Meghan Markle Gives a Glimpse of Her World on Instagram Stories: See Photos and Videos She's Posted
Meghan Markle is sharing her world on Instagram Stories of her new social media page. See all the photos and videos the ...
Mindy Kaling insists pal Meghan Markle is ‘down-to-earth’ and has ‘no expectations of fanciness’ despite living in $14M mansion
The “Mindy Project” alum called the Duchess of Sussex “a very generous woman” while reflecting on appearing on Netflix’s ...
Meghan Markle accused of copying Spanish coat of arms in ‘comedy of errors’ rebrand
Meghan Markle's lifestyle brand is facing major hiccups leading up to its launch. As Ever, originally known as American ...
As Duchess Meghan launches As Ever lifestyle brand, celebrities share mixed reviews
Duchess Meghan is trying on a new crown after leaving the British monarchy: American lifestyle maven à la Martha Stewart. Not ...
Meghan Markle shares rare photo of daughter Lilibet on new ‘As Ever’ website ahead of launch
The Duchess of Sussex, 43, revealed that she ditched the American Riviera Orchard moniker after feeling “limited” in her ...
Meghan Markle's former Palace aide breaks silence on bullying allegations
A former royal aide who has worked both for the Prince and Princess of Wales and the Duke and Duchess of Sussex opened up ...