Clarity will come from the infrastructure you build, the signals you choose to trust and the discipline to invest in ...

Nielsen and Roku are deepening their measurement partnership that will allow both companies to access each other's intelligence products.

A federal judge in Texas on Tuesday blocked Texas from enforcing a new state law aimed at protecting children by requiring app stores and ‍developers to verify the age of users, in a win for Apple , ...

Barcode readers, document scanners, and sound meters are just a few clunky gadgets you can ditch by installing these ...

ChatGPT can has a built-in app store where you can interact with them and get work done using text-based prompts. It's an eye-opening experience and I have a few suggestions for you to try.

New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite. Roku gains access to Nielsen’s streaming ratings, showing The Roku Channel is the #2 streamin ...

ChatGPT has reached $3B in lifetime mobile consumer spending in just 31 months, faster than TikTok and major streaming apps.

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

Apple's data protection measure "App Tracking Transparency" (ATT) strengthens user privacy, but causes significant revenue ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

Provider says people could die if care is cut off. Measure appears linked to needles, medical waste found in parks. City ...