Despite strong growth, FMCG marketing in 2025 was defined by tighter margins, complex channels, and the struggle to measure ...

Objectives To date, consistent evidence for consequences of heading in football (soccer) on the structure and function of the ...

Introduction This article outlines the research protocol for a multicentre, randomised, controlled study designed to evaluate the therapeutic effect of a modified olfactory training (MOT) based on ...

"I know it when I see it.” How do we define or quantify what we recognize instantly and viscerally, yet struggle to name or ...

From The Customer-centric Entrepreneur Project In the journey toward transforming Ghana’s plastic waste crisis into an economic opportunity, one principle stands paramount: what gets measured gets ...

Shredded or grated cheese: Spoon lightly into a measuring cup without pressing down. Compacting can add extra ounces. Cubed: ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Crime severity” scores measure the seriousness of wrongdoing in each area by examining the type of offending as well as the ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

A new clinical trial has shown promising safety and efficacy results for liraglutide in the treatment of Alzheimer’s disease.

Measuring sticky ingredients like honey, nut butters, and syrups can be difficult, so shoppers rely on this clever OXO ...

The United States is one of just three countries that "prefers" imperial measurements over the international metric standard. The motivation why has less to do with official policy than you might ...