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Inside the fascinating world of Gen Z beauty trends as medical professionals witness extraordinary shifts in attitudes toward aesthetic treatments.

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of this trend and what we can do to promote body positivity.

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Republican makeup, or conservative girl makeup, means explicitly doing every step of the makeup process wrong, without the ...

Facialist Katie Sobelman, better known as The Organic Esthetician, combines clean beauty with advanced beauty technology for ...

One of the forces at the centre of Nigeria’s $1.4bn transformative cosmetic industry is Lilian Arigbodi, the founder of ...

Skylar Sorkin, a 27-year-old content creator and podcast host, recently sparked a viral conversation about beauty standards amid the growing prevalence of cosmetic enhancements among young women.

The great thing about this fruity trend is that it’s not just showing up in viral makeup looks or the best gourmand scents, ...

Valentine’s Day is here, and if you’ve found yourself scrambling for the perfect gift, don’t worry— Essentials by Beautiful ...

Gen Z is significantly influencing the online beauty market, prioritising self-acceptance and authentic representation over ...