But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

The beauty trend that's giving everyone premature wrinkles and why the clean girl makeup look is secretly aging your skin ...

For beauty brands seeking to align performance, visual appeal and sustainability, Lady Purple offers a striking and strategic ...

On the latest episode of The Who What Wear Podcast, Robinson sat down with Who What Wear beauty director Erin Jahns to share ...

Dr. Neda Hovaizi is a woman of many talents who is bringing her own personal flare to the beauty industry. The founder of the ...

Bananas are infiltrating beauty launches this year – from a main ingredient player to loud design aesthetics – with everyone ...