We live in the age of the internet aesthetic. Whether we're being told to romanticize the more banal aspects of our day or adopt "main character energy," we've found ourselves in a time when it's ...

From quick strokes of chrome eyeliner to moody lipstick hues, these looks leave more time for celebrating this season.

Playing in makeup has become my favorite pastime. It’s interesting to sample different products and see what I’m able to create on my face. I’ve also taken a huge interest to supporting Black-owned ...

With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

In recent years, artificial intelligence (AI) has become the unexpected architect of beauty standards, subtly redefining our self-image through the filters we apply to our digital selves. From ...

More and more people are opting to wake up with perfectly done eyebrows, lips, and eyeliner, courtesy of permanent makeup. It sounds like a dream, doesn't it? Chances are you're already familiar with ...

A fresh dewey face is shaking up the beauty landscape. One of the leading cosmetics retailers in the U.S., Ulta Beauty, has felt the impact of customers' changing beauty demands. When the personal ...

Everyone wants to look and feel great, and many people are willing to pay a premium to enhance their looks. The beauty industry has blossomed over the past two centuries, with the first beauty salon ...

Beauty is power. This is perhaps why it has played such an important role in culture and society since the beginning of time.