No getting pinched for you this year!

Something meaningful is shifting in tea. How people think about food, beverages, and health has evolved—and tea fits ...

KETO LOW CARB Matcha Mug Cake! Simple & Easy Low Calorie Recipe! Matcha Mug Cake - 00:00:48 0:00 Welcome to @Low Carb Love 04 ...

Matcha, a finely ground green tea powder, may help keep bacteria that causes periodontitis at bay. Periodontitis is an inflammatory gum disease driven by bacterial infection and left untreated it can ...

A long-term study found that while a ketogenic diet prevented weight gain, it also triggered major metabolic problems. Mice developed fatty liver disease, abnormal blood fats, and an impaired ability ...

Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

Headline: Matcha quality decline: Is it a ‘victim of its own success’? Matcha has taken the world by storm. The green flavour has, in a short time, gone from relative obscurity to omnipresence.

A couple of years ago, Pokémon introduced a new monster: Poltchageist, a “Grass/Ghost type” with special abilities in “hospitality” and being “heatproof.” It is wily and homicidal; it is also matcha.

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

Little Matcha, a popular pop-up serving matcha, hojicha, and genmaicha lattes, is set to open a permanent spot on Scott Street in Covington on October 4. Although co-owners Cindy Jiang and Derek Ung ...

The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the green-hued drink has been gaining significant attention lately. But I’ll admit, I haven’t exactly ...

Matcha is booming globally, but Western commercialization is blurring cultural lines, raising questions about authenticity and sustainability. Unsplash+ The majority of the Western matcha branding is ...