Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

After deflecting the U.S. Justice Department’s attack on its illegal monopoly in online search, Google is facing another ...

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

The Justice Department gets a second chance to force a breakup of Alphabet Inc.’s Google on Monday as it heads to court ...

As the Search Generative Experience (SGE) nears its one-year anniversary, Google is reportedly considering making it a paid feature, but is not considering an ad-free offering. Since the announcement ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

On Monday, the tech giant and the U.S. government face off in court over how to fix the company’s advertising technology ...