Icy blue has never been more back! Whether you're pairing it with warm brown lips for a trendy color combo or leaving it ...

Make-up brand Nyx, which has been used by Holly Willoughy in the past, has launched a number of festive gift sets and ...

'Think of it like when you apply a sheer brown-toned lip gloss to your lips, it adds warmth, depth, and polish without ...

'Think of it like when you apply a sheer brown-toned lip gloss to your lips, it adds warmth, depth, and polish without ...

Christian Wilkins never misses the opportunity to steal the show. And the fashion influencer was dressed up to the nines as ...

The clean girl lip combo you've been looking for. This tint-gloss hybrid gives that effortless peachy shine. Juicy, soft, and ...

In the fast-paced beauty industry, innovation isn’t just about launching new products—it’s about understanding and meeting ...

As a beauty writer, the Charlotte Tilbury sale is one I always keep an eye on, as large discounts can be few and far between ...

For a sleeker take on Y2K-era frosted makeup, holographic eyes are trending — and they're adding the prettiest shimmer to ...

Shay Mitchell's skincare line for kids, Rini, made waves last week for marketing sheet masks to toddlers. Here, three ...

The editor-loved Owala FreeSip looks good in green. This 32-ounce water bottle sparkles like the Emerald City, while keeping ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...