When Mark Breitbard was named president and CEO of the Gap brand in 2020, “the business was broken,” he says. He and his team set to work closing unprofitable stores, streamlining inventory, and ...

Gap is heading to the desert. The American retailer has signed on as the exclusive clothing sponsor and official merch partner for the Coachella Valley Music and Arts Festival, marking its first ...

After years of decline, the Gap brand recently posted its ninth straight quarter of growth. Gap brand CEO Mark Breitbard said he's shifted the company's focus back to basics. Gap has regained ...

Gap has partnered with Young Miko for its Spring 2026 campaign, unveiling a music-video-led creative that spotlights the brand’s GapSweats collection while tapping into the cultural influence of Latin ...

The archives at Gap Inc’s headquarters in San Francisco are a record of past glory. Campaign shots from the 1990s, taken by star photographers like Annie Leibovitz, show models such as Naomi Campbell ...

Gap stock is plummeting this morning in early trading after the company reported its fourth-quarter results after the bell yesterday. As of this writing, shares of Gap Inc. (NYSE: GAP) are down more ...

College and NFL football propelled Disney to 11.9% of all U.S. TV viewing in January, according to Nielsen‘s latest Media Distributor Gauge report. YouTube once again topped the list at 12.5%, ...

Gap CEO says its viral "Better in Denim" ad campaign drove double-digit sales growth, led by Gen Z. The campaign featured Katseye and made a wave during the denim ad wars over the summer. Gap Inc.

Gap blew away expectations for company-wide comparable sales, which grew 5% during the quater after its viral "Better in Denim" campaign with Katseye. CEO Richard Dickson told CNBC economic data ...

Even before Zac Posen launched menswear for GapStudio, the elevated proposition nestled within the all-American style flagship that is Gap, it seemed like everyone was already eager to get their hands ...

A new marketing campaign for Gap jeans is raking in millions of views on a dance-heavy video starring the girl group Katseye, which has drawn some comparisons, both favorably and unfavorably, to ...