Animated GIFs and gamer rage go together like the select and start buttons on a controller. One or the other is cool alone but together, they make your video gaming experience complete. We've ...

GIPHY has decided that the world needs a place to share GIFs with sound. If you think “GIFs with sound” makes it seem like the project is just re-inventing video: you’d be correct.

Audio GIFs are game-changers as far as digital marketing is concerned. A lot more information can be given with GIFs with sound than it could before with soundless GIFs.

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On a meta level, it's a brilliant exploration of the relationship between sound and picture in the fractured digital space of the Internet. On more basic level, it's just funny.

The gif above definitely needs the sound on. It's the little things in life that count, like how my goose-honk is funny on its own but infinitely more amusing when coming from the inside of a bottle.