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For decades, online travel has been about winning the consumer. Expedia and Booking.com, and more recently Hopper, have battled for market share on search engines and in app stores, all to get ...

In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting ...

When the COVID-19 pandemic grounded planes and shuttered hotels around the world, the travel industry was instantly in dire straits. However, the sector has come roaring back between pent-up demand ...

I’m no stranger to snagging a last-minute hotel on a whim, whether it’s for a quick road trip or an impromptu city getaway. But the tradeoff for spontaneous travel often means paying ...

Without the bluster of a formal announcement, Expedia seems to have matched Orbitz's fee reduction on hotel bookings. Spot checks by Travel Weekly, USA Today and the Hudson Crossing Travel Industry ...

Expedia Inc. launched a hotel booking site for consumers in Japan, entering a market that could be a tough one for new entrants. The new Expedia Japan Web site, at www.expedia.co.jp, offers inventory ...

Online travel agents are to analog travel agents what Amazon is to department stores: you can get similar stuff, but the former leverages technology to scale up. Expedia and Booking.com are what’s ...

If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential ...