The celebrity event planner, who has planned parties for LeBron James and Billy Joel, wants you to keep your toasts short.

Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

As a serial entrepreneur and business advisor, I have the lucky perspective of not only having tried things on my own once or twice in my own businesses but also seen others come up with the same ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

Vanessa Souravlia has elevated event planning into a refined, highly aesthetic art form. Her name has become synonymous with ...

Trays of catered food with people at an event in the background. After COVID-19 caused drastic changes in business operations worldwide, face-to-face corporate events rebounded in 2022. All American ...

Choose alternate sites. If you’re planning a large event in another city, consider a second- or third-tier city. The cost will be lower. “You’ll essentially be the big fish in the pond,” says Kelly ...