Before you even pick who’s watching, Peacock wants brands to say hello. According to The Verge, starting next year, Peacock ...

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

OpenAI executives have kept a tight lid on how the company could show advertisements to users of its popular ChatGPT chatbot, ...

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...