Send your questions for Annie Lane to [email protected].

So, here's what's trending up (and down) so you can stay ahead of the curve before your competition beats you to the punch. Related: 3 Marketing Blind Spots That Are Holding You B ...

In a direct ... as the mail piece gets read, considered, and then saved or acted upon (or tossed into the recycling bin), its map should: The static maps found on many postcards, folded self ...

When emails can be deleted with a swipe and social ads can vanish in a scroll, direct mail offers a moment of pause. It’s that postcard you pin to your fridge or the beautifully designed leaflet you ...

Iran’s president said Sunday that the Islamic Republic rejected direct negotiations with the United States over its rapidly advancing nuclear program, offering Tehran’s first response to a ...

In direct mail, scent plays a big role in creating - or enhancing - customer experience when a consumer receives a marketing piece. Here’s one example. I got a folded self-mailer from Yankee ...

Canada will soon respond to new tariffs on imported vehicles announced by U.S. President Donald Trump and could impose retaliatory measures against the United States, Prime Minister Mark Carney ...