OpenAI executives have kept a tight lid on how the company could show advertisements to users of its popular ChatGPT chatbot, ...

Let’s be real: procedures and processes in the workplace are pretty much just part of the job. But what happens when office ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Discover how Meta Platforms leverages AI models to boost ad performance and revenue. Learn the benefits, risks, and future ...

David Jones, founder & CEO, the Brandtech Group, makes 5 predicitions for AI in the near term and shares his thinking about ...

Learn how artificial intelligence, cloud services, digital ads, and consumer ecosystems are powering the rapid growth of the Magnificent Seven.

The business world used to operate in silos—local shops served local customers, and global corporations dominated international markets. But that line has blurred. Today, a bakery in Singapore can ...

Retail media networks are moving away from static placements toward dynamic, data-driven advertising environments.

The focus on age bias comes as older adults are trying to work longer and delay retirement amid increased longevity and financial concerns. Yet while nearly 1 in 5 adults age 50 and older reported ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Roger J. Kreuz, University of Memphis (THE CONVERSATION) Which terms best represent ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...