Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

A survey revealed that weekly AI users now find chatbots easier to talk to than their own mothers or best friends.

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

Not only can virtual reality (VR) allow buyers to tour homes without physically stepping inside, but it also can help the homes sell faster, according to new research by a University of Texas at ...

The curious minds at ColdFusion compare virtual reality and augmented reality and explain the differences. Understanding this distinction clarifies how immersive technologies will change entertainment ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

ABSTRACT: In recent years, the application of immersive technology in cultural tourism marketing has gradually become the focus of attention in both academia and industry. The core of cultural tourism ...

VR goggles were among the technological offerings getting an outing at the Web Summit in Lisbon. — © AFP VR goggles were among the technological offerings getting ...

There’s a certain magic in gaming — the ability to dive into worlds that stretch the imagination and test the limits of what we think is possible. But sometimes, the best games aren’t the ones that ...