Zendesk is acquiring Forethought, a company that builds software to automate customer service interactions, the companies ...

Successful marketers don’t just tell consumers to buy a product; they use brand storytelling, data, and personalization to create appeal. Instead of issuing a ...

This software firm provides advanced customer engagement and analytics tools for brands aiming to enhance digital marketing efforts.

Abstract: In marketing analytics, customer segmentation (clustering) divides a customer base into groups of similar individuals, while buyer targeting (classification) identifies promising customers.

Sky-high policy rates have finally changed the game. After five years of unprecedented volatility, insurers are beginning to see the consequences of gradual, but consistent premium hikes. Faced with ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

Verint®, The CX Automation Company, today announced it was named a Leader in the Frost & Sullivan Frost Radar™: Voice of Customer Analytics, 2025 Report. The report highlights Verint’s 50+ AI-powered ...

A comprehensive SAP CAP Java backend that exposes Sales, Customers, and Products data via OData/REST, designed for consumption by SAP WebIntelligence (WebI) reports and dashboards.

Qlik ®, a global leader in data integration, data quality, analytics, and artificial intelligence (AI), today announced it has been recognized as a Customers' Choice in the 2025 Gartner Peer Insights ...