Appetite Creative's Jenny Stanley makes a case for how connected packaging engages with consumers and builds lasting brand ...

AI systems, coordinated AI workflows, AI marketing assistants, unified AI marketing stack, AI tool orchestration ...

Every November, retailers flood channels with bigger banners, bolder discounts, and heavier ad spend. The strategy draws crowds, but conversions? That’s where most campaigns stall. If anyone has ever ...

Uniqode’s report shows that most teams put their weight behind social media and email, while QR Codes on ads rank only sixth in BFCM promotional channel usage. That puts QR Code adoption well behind ...

The use of a QR code in advertising gives companies a fast, contactless way to connect people with digital content. Scanning a code links directly to websites, videos, or promotions, making campaigns ...