ABEL has collaborated with MILKRUN to support the next phase of brand growth with the launch of a new campaign, featuring a magical cow. ABEL was tasked with developing a new brand platform across the ...

Two decades ago, six Connecticut dairy farms came together to launch The Farmer’s Cow milk brand, aiming to create a revenue ...

Harold Bell Wright, When a Man’s A Man Ninety years ago in eastern Montana, riding for the Chappel Brothers Corporation was ...

On April 29, the West Feliciana Parish Sheriff’s Office arrested 38-year-old Eric Montreal Harris, of Weyanoke, in West Feliciana Parish regarding an investigation involving the theft of livestock.

The Louisiana Department of Agriculture and Forestry’s Livestock Brand Commission will host a saddle microchipping event from 10 a.m. to 2 p.m. May 16, at the LSU AgCenter’s West Feliciana ...

Nebraska Sen. Teresa Ibach will offer a third amendment to her bill to lessen brand inspection requirements for the state’s ...

The demand for highly consistent quality beef, backed by a provenance story and a validation of what a customer is eating and ...

This dumb greenhorn from the city stood and stared as a throng of men (and a few women) branded, castrated and vaccinated ...

A long-time pizza chain founded in North Little Rock in 1972 has now been acquired by a new investment company.

Milkrun and Abel have collaborated on the ‘MILK IT’ platform — which features a magic cow.The announcement:Continuing to deliver across the AU & NZ markets, ABEL has collaborated with MILKRUN to ...

"Are you wearing my mother?" is what the calf says as a conversation starter before explaining how its fellow cows suffer in the leather industry.

The results demonstrated that there was a brand uplift of 40% when ads were placed against “unsafe” content, compared with an ...