WGSN, a consumer trend forecasting service, and its sister company Coloro have named “Luminous Blue” as the 2027 “Color of ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

These facts might naturally lead you to think that colours are subjective. That, unlike features such as length and temperature, colours are not objective features. Either nothing has a true colour, ...