For years, producers have turned to celebrity endorsements to make inroads in the American market. But as sales lag, it’s not enough. Cognac is almost entirely dependent on foreign ...

The cognac brand announced a multiyear extension of its partnership with the NBA, WNBA, NBA G League, USA Basketball and the BAL. Official release COGNAC, France and NEW YORK — Hennessy, the ...

Everyone knew that the second decision would be the talk of the town. Instead of LeBron James addressing his retirement rumors, it was about a commercial with Hennessy. The ‘Second Decision’, being an ...

After weeks of teasing that a "Second Decision" was coming, Los Angeles Lakers star LeBron James instead baited everyone into watching him do an ad for Hennessy cognac. As you might expect, people ...

Los Angeles Lakers forward LeBron James (23), wearing a Los Angeles Dodgers hat, smiles after watching his son, guard Bronny James (9), dunk a rebound against the Golden State Warriors in the third ...

Stephen A. Smith was critical of LeBron James over his Hennessy ad. James teased fans with a “second decision” post on social media this week. His promotion of something as being related to “The ...

One person who shares fans’ anger with James’ decision is ESPN sports media personality Stephen A. Smith, who recently took to “First Take” to put James on blast. “If you play like garbage at any ...

LeBron James isn’t going anywhere, after all. At least not quite yet. The announcement the Los Angeles Lakers star had teased Monday, Oct. 6 fueled speculation that it could address his playing future ...

LeBron James has officially made “The Second Decision”—and this time, it’s not about basketball. In a bold and humorous nod to one of the most famous moments of his career, the NBA icon has announced ...

NBA legend LeBron James' "Second Decision" announcement today, Oct. 7, led fans to believe he was retiring, switching NBA teams, or breaking out of his contract. Instead, King James pulled the ...