How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to ...

CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

impactful brand experience for our audiences. CU Boulder’s visual identity consists of four core elements and several extended elements that you should apply in the appropriate contexts. The audience ...

Great design isn’t just decoration—it’s strategy made visible; from logos to social media posts, every visual element sends a ...

Mistakes in branding can seriously undermine a business' credibility, and can cause potential customers to walk away before ...

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...

But how can businesses effectively balance these elements without compromising their brand identity? The answer lies in ...

To ensure your marketing efforts are consistent when you're considering business branding, ask yourself: How will your business deliver its key message? How will your mission statement be displayed?

The brand is a complex system driven by the emotions of our audiences ... and the broader community. Our logo includes two key elements: the Beveled-M and "Miami University" wordmark. The logo is the ...

Creators are cherry-picking brand elements. Emerging tech is rewiring brand asset creation. In this chaotic world, how can brands not just survive, but dominate? The answer, according to Luc ...

Officials announced early last month they are beginning the process of a brand refresh to ensure marketing and communication ...