In today’s cutthroat economy, slashing prices often feels like the only way to stay competitive. But the best brands aren’t ...

According to Google, the cost of curbing marketing investment can be much greater than the immediate savings sought ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

THE latest African brand equity rankings have revealed a concerning trend for Nigeria’s banking sector. Despite strong financial performance, the country’s top banks continue to lag behind their ...

Well-established US financial services brands are rethinking the way they present themselves as they gear up for rapid technological change while trying not to lose sight of the heritage that has ...

WARC’s ‘Effective 100’ show that sustainability-led messaging can pay dividends. These campaigns don’t just build brand ...

Farmley, a healthy snacking brand, secured USD 40 million in funding led by L Catterton, with participation from DSG Consumer ...

Marketing is now a strategic growth engine, focusing on demand creation and long-term brand equity through innovation and cultural impact. As consumer expectations evolve and market dynamics shift ...

Ferrari's premium multiples are supported by a combination of brand assets, innovation, and a history of above-market returns ...

With 2025 well underway, quick-service restaurants are moving beyond traditional brick-and-mortar operations into ...