THE latest African brand equity rankings have revealed a concerning trend for Nigeria’s banking sector. Despite strong ...

Glance has appointed Aashish Benjamin Oommen as global head of brand and consumer marketing to spearhead its AI-led ...

In today’s cutthroat economy, slashing prices often feels like the only way to stay competitive. But the best brands aren’t ...

Michelin retained the consultancy’s top ranking for the eighth consecutive year, with a brand value of $8.8 billion, up 11% ...

According to Google, the cost of curbing marketing investment can be much greater than the immediate savings sought ...

Farmley, a healthy snacking brand, secured USD 40 million in funding led by L Catterton, with participation from DSG Consumer ...

We came across a bullish thesis on Deckers Outdoor Corporation (DECK) on Substack by Charts&Companies. In this article, we ...

WARC’s ‘Effective 100’ show that sustainability-led messaging can pay dividends. These campaigns don’t just build brand ...

He emphasised that without clear purpose and strategic alignment with a product’s positioning, special editions risk eroding brand equity rather than building it. Chattopadhyay echoed this ...

Well-established US financial services brands are rethinking the way they present themselves as they gear up for rapid technological change while trying not to lose sight of the heritage that has ...

Ferrari's premium multiples are supported by a combination of brand assets, innovation, and a history of above-market returns ...