Benefit Cosmetics How to use: Apply an even layer (or two, if desired) to your dry face and wash off after three to five minutes or until the mask begins to change color. In short, it’s a less ...

Benefit has stuck to the if-ain’t-broke-don’t-fix-it for the last 24 years, and don’t worry, it still is (deep breaths), but just in time for summer, the brand launched a cream version ...

If you’re at all tapped into the world of makeup, you’re probably familiar with Benefit Cosmetics’ cult-fave POREfessional Primer. Now, it's inspired skin care.

The makeup giant — which is the top prestige brand by both mascara and primer sales in the U.S. — is adding a full-coverage foundation to its Porefessional franchise.

Benefit Cosmetics is doubling down on its key category with its latest launch. The LVMH Moët Hennessy Louis Vuitton-owned makeup and skin care brand is debuting another mascara, this one focused ...

The boxes are made of 100% recycled paperboard and are smaller than the boxes Benefit Cosmetics has previously put out, resulting in 20% less paper used overall, according to the brand.

Benefit Cosmetics is hosting what is says is the beauty industry’s first gaming tournament series for women, according to a press release. The nine-tournament series will take place on the brand ...

A digital rendering of Benefit Cosmetics’ online immersive retail store for the holiday season. In an effort to capture Gen Z, the cosmetics brand debuted a video game-like shopping experience.

It's National Lash Day, and to celebrate, Benefit Cosmetics is offering 50% off all of its full-size mascaras, which means every full-size tube will be marked down from $28 to $14.

2. Consumer Confusion Can Be The Dealbreaker Benefit’s Roller Lash has over $300 million in sales—but they still couldn’t prove that e.l.f.’s Lash ’N Roll confused shoppers.