Sevaire is the creative agency responsible for the distinct branding. The blueprint was to honor its history, while reflecting its commitment to sustainability.

Exxon Mobil Corp. wasn’t required to defend BP Products North America in multiple lawsuits seeking more than $1 billion for ...

Stuart Fails to Save the Universe has shared its first logo as production gets underway on the new series, bringing a sci-fi twist to familiar faces from The Big Bang Theory.

It's the first major brand re-design the team has had in three decades. "We felt it was time," said Bruce Schumacher, ...

SynGenSys, a biotechnology company designing synthetic gene promoter systems to address critical bottlenecks in biopharma ...

A week after a culture-war firestorm threatened to engulf its country charm, Cracker Barrel reversed plans to spruce up its vintage logo of an overalls-clad old timer leaning against a barrel. “Our ...

Each member of the Phillies received a light blue T-shirt of Harrison Bader’s silhouette, looking up towards the words “WHAT ...

These top 10 oil and gas logos have proven their mettle, captivating audiences and cementing their place in the annals of branding history. Most people ask why branding matters so much in the oil and ...

Researchers evaluate the efficacy of this exercise-based workplace health promotion program at the University of L’Aqulia.

The Paralux Collection Combines More Sustainable Materials with Innovative Functionality for Life on the Move SINGAPORE, Sept ...

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

Amid a swarm of online criticism, city officials unveiled a new logo this week as part of a broader “strategic modernization” effort meant to help residents more easily identify city workers, ...