Asics is cutting ties with some independent retailers, following the lead of brands like Nike, Adidas and Crocs that are prioritizing direct channels and high-value retail partners. The Japanese ...

The new Oxford street store, which opens this week (19 July), will be the second to open in the capital and the fourth in Europe, following May openings in Stockholm and Amsterdam. It will provide ...

The Asics Sonicblast has been designed with speed and energy in mind. But it's a somewhat confusing addition to the brand's line-up.

Last November we launched our annual search for five spring marathon hopefuls: ASICS Target 26.2 – the Runner’s World marathon challenge. After combing through an incredible 1,656 applications, we ...

ASICS has just dropped a stunning new edition of its ever-popular GEL-NIMBUS 27 running shoes, reimagined by Scottish middle and long-distance runner Eilish McColgan. This limited-edition design isn’t ...

// The sporting retailer is following similar moves made by Nike and Adidas who have both looked to direct-to-consumer sales to boost profits Asics will be ending its supply agreements with hundreds ...

With the Paris Marathon in sight, the ASICS Target 26.2 team test their mettle and reflect on lessons learned It’s the ASICS Target 26.2 training day, University of Birmingham, March 3. What ...

First launched in 2020, the Asics Novablast quickly gained a reputation as a great neutral shoe with serious bounce, versatility and longevity. The Novablast is up there with some of the best running ...

With summer coming in hot, Asics has given the GT-2160 a few key updates. Revealed in a trio of colour combos including ‘Pure Silver,’ ‘Black,’ and ‘Illusion Blue,’ it still looks a lot like its ...

Ahead of the release of Disney-Pixar’s The Incredibles 2, sportswear retailer and brand Asics has partnered with the iconic studio to launch a new “movement” campaign. This will include limited ...

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Sports giant Asics is to open its first UK store, on London’s Argyll Street, W1, on 3 October as part of a global roll out of flagship stores. The store interior has been created by Japanese design ...