Ram’s decision to resurrect the Hemi isn’t logical. It’s based on emotion, identity and the unmistakable sound that built a loyal following.
When the Ram brand split away from Dodge in 2009, the definitions of those brands were clear. Ram would sell trucks and work vans, while Dodge would sell everything else. At the time, this made sense.
Ram’s decision to resurrect the Hemi isn’t logical. It’s based on emotion, identity, and the unmistakable sound that built a ...
John Paul, AAA Northeast's Car Doctor, answers a question from a reader having problems with an older truck. The post A ...