When Shaquille O'Neal steps into the spotlight, he doesn't just bring his A-game—he rewrites the rules. His latest ride, the all-electric Lucid Air, underwent a bold transformation to fit his ...

On MTV, anyway. West Coast Customs and MTV have decided to file for divorce, amicably ending a relationship that debuted as“Pimp My Ride” with host Xzibit in 2004. decision, and announced that ...

Häagen-Dazs has unveiled a custom 1963 Cadillac Series 62 Convertible. The one-off model was built by West Coast Customs and features an ice cream cone holder. The car helps to promote Häagen ...

West Coast Customs is known for TV shows such as the classic Pimp My Ride on MTV and the current show Inside West Coast Customs on the Velocity Network. The company has re-created two vehicles ...

Inside the world famous "west coast customs" Ryan Friedlinghaus presents some of the dopest transformations on some of the dopest vehicles, with some high end clientele, Ryan and the west coast ...