And yet, if you walk into a Starbucks today to pick up a coffee you ordered in the app, it’ll still have a handwritten note ...

McDonald’s is the world’s most valuable restaurant brand, dethroning Starbucks for the first time in a decade.

The coffee giant has been making moves to rebrand their stores as classic coffeehouses for communities to “sit and stay.” ...

Starbucks—in the throes of a major turnaround plan—brought on outside tech assistance to aid its comeback. The company ...

CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...

Starbucks CEO Brian Niccol drives changes for a welcoming store environment, boosting customer visits by 300%.

Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has ...

As part of Starbucks' 33rd Annual Meeting of Shareholders, CEO and Chairman Brian Niccol shared early progress in the company ...

Starbucks’ comeback strategy focuses on reviving its coffeehouse culture with enhanced food offerings. Employees now serve drinks in mugs or glasses for eat-in customers, provide a condiment bar and ...

Starbucks will also be bringing back its free refill policy for in-store customers and its self-service condiments bar. What’s more, stores will be restricting their restroom access to paying ...