Lawmakers aim to expand NIL direct payments to CU, CSU and other Colorado schools
Student-athletes at Colorado colleges and universities could soon be paid directly by their schools under a bill in the state legislature that would build on their ability to profit from their name, ...
Red Bull Sponsoring SVG for Five Cup Races, Connor Zilisch Cup Debut at COTA
Trackhouse Racing dropped some major 2025 sponsorship news on Thursday as the organization has reached a partnership with Red Bull, which will serve as the Offi ...
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Penske Entertainment confirms assumption of Nashville promotion role
Penske Entertainment has confirmed that it has taken on the role of promoter for IndyCar’s season-ending Big Machine Music City Grand Prix at Nashville Superspeedway, as first reported by ...
Benebone Backing Zane Smith, Front Row Motorsports in Three Races
Benebone, a leading brand of durable dog toys, is returning to Front Row Motorsports to serve as a primary sponsor for Zane Smith and the No. 38 Ford Mustang Da ...
U.S. Polo Assn. Celebrates the 2025 United States Winter Polo Season as Official Sponsor of the USPA National Polo Center (NPC)
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), celebrates the 2025 United States Winter Polo Season and the 135th Anniversary of the USPA, as the Official Sponsor of ...
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Red Bull re-entering NASCAR in partnership with Trackhouse Racing
In a huge partnership, Red Bull is re-entering NASCAR in a new deal with Trackhouse Racing. The energy drink brand left the sport in 2011. This is perhaps the most significant sponsorship deal in ...
Ian Wright Says Owners Would Back Out Of Women’s Soccer If They Could
Speaking at The World Economic Forum, Arsenal legend Ian Wright said he believes some club owners are merely "ticking a box" with their investment in women's soccer.
In Syria's Golan Heights buffer zone, residents fear Israel is making a land grab
After the ouster of Syria's longtime leader Bashar al-Assad last month, Israel's military has taken up a new post in the demilitarized buffer zone created in Syria after the 1973 Arab-Israeli war.
Who gets to do a Tiny Desk concert?
Bobby Carter, host and series producer of NPR's Tiny Desk Concerts, pointed to three main components that make for a great performance. An artist must be comfortable performing live, captivating an ...
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Connor Zilisch to make Cup Series debut at COTA with Red Bull sponsorship
Connor Zilisch set the Truck Series qualifying record at COTA. He would later go on to win in his Xfinity Series debut at Watkins Glen. When it comes to road course racin ...
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Old Caz Beer becomes official sponsor of Santa Rosa Growlers
Old Caz Beer has become the official beer sponsor for the Santa Rosa Growlers. Santa Rosa’s Senior A professional ice hockey ...
Red Bull to sponsor Shane van Gisbergen in five races, Cup debut for Connor Zilisch
Red Bull will serve as the primary sponsor on van Gisbergen’s No. 88 car for five Cup races. Those five races will be: Las Vegas (March 16), Sonoma (July 13), Iowa (Aug. 3), Daytona (Aug. 23) and ...