Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...

Consumers are more than age and gender. Learn how to unlock deeper insights with our webinar.

The dynamics of a new school year and the return of football collided in August to disrupt summer TV trends, signaled by ...

During August, streaming’s share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, ...

August, the last month of the summer vacation, brought stability to the amount of time spent in front of the TV screen. The ...

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Beyond the top three, shares for NBCUniversal and Paramount remained even with July, finishing with 7.6% and 7.1%*, respectively. Like Disney and FOX, both NBCU and Paramount were buoyed by gains ...

Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and ...

Last year, we conducted our first-ever analysis of the Primetime Emmy Awards to find out how total viewership and actual voting results would end up comparing for the most-watched nominated titles and ...

New York – September 11, 2025 – Warner Bros. Discovery and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately.