Nielsen will now measure both Lionsgate’s FAST channel MovieSphere and MovieSphere Gold, the first contemporary all-movie ...
How can broadcasters and sponsors fuel the momentum? Interest in women’s sports is growing at a meteoric pace. The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa ...
While select sports leagues have started to return to competition as businesses in some regions around the world get back to work, there’s no denying the impact of video games and esports on media ...
As the novel coronavirus (COVID-19) sweeps the globe, consumers are being forced to dramatically change their purchase and media behaviors. Nielsen is tracking these changes and establishing ...
As Halloween creeps closer, horror fans are turning to their screens for scares. And just as with other holiday traditions, networks and streaming platforms feature a lineup of horror films—like AMC’s ...
本物の観客。本物のデータ。真の意思決定。 ニールセンの包括的なデータと測定は、メディアの未来を支えています。 2025年、競争優位性を確実なものに。 データドリブンなインサイトの ...
Mejore el descubrimiento y la participación con metadatos de contenido fiables. Las soluciones Gracenote de Nielsen ofrecen datos ricos y estructurados que potencian la búsqueda, la personalización y ...
Trends beim Fernsehkonsum in den U.S.A. Navigieren Sie die TV-Landschaft mit Präzision. Untersuchen Sie in einer monatlichen Makroanalyse das Sehverhalten der Zuschauer auf den wichtigsten ...
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