Electric vehicle adoption is accelerating in Australia, with 15% of car buyers planning to purchase an EV within the next 12 ...

September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to ...

Amazon Prime Video exhibits the highest monthly growth among streaming platforms, boosted by NFL Thursday Night ...

Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to ...

The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research and Analytics Officer at FOX, share his thoughts on current pain points.

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Comprender a quién llegan los anuncios, con qué frecuencia y los resultados que generan esas campañas publicitarias es el reto permanente de los profesionales del marketing. Dado que las métricas de ...

了解广告的受众、频率以及这些广告活动所产生的效果是营销人员永无止境的挑战。由于结果指标越来越难以确定，营销人员需要告别测量孤岛，提供全面的广告活动绩效。 在这段视频中 ...

Memahami siapa yang dijangkau oleh iklan, seberapa sering, dan hasil yang didorong oleh kampanye iklan tersebut adalah tantangan yang tak ada habisnya bagi para pemasar. Karena metrik hasil menjadi ...