"No matter what, the new TikTok will be different than it is today, which is the biggest threat and opportunity for brands, ...
Attendees will be able to explore the latest Mini models, while product specialists will be on-site to answer questions.
"[This] should rightly cause consumers to expect that content will be more restricted on broadcast media going forward," says ...
Gap is rolling out a new campaign to highlight the new GapStudio collection, starring actor Gwyneth Paltrow and daughter ...
The collaboration underscores the automaker's commitment to bringing people together and creating memorable experiences ...
The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their ...
Horizon's Director, Programmatic Partnerships and Product Development writes, "The most valuable currency isn't data, ...
The firm has multiple incumbents including Publicis Media and UM on the media side and FCB and BBDO on the creative side.
The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their ...
Estimated spending is $750 million, per COMvergence. Brands within the division include Bayer Aspirin, Bepanthen, Claritin, ...