We live in a celebrity-obsessed world. People and US Weekly magazines dominate newsstands while Access Hollywood and E! fill our screens with nonstop celebrity news. No wonder, then, that ...

Marketing Management - Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including ...

A look at why onsite search has become a critical experience layer as AI-driven search shifts user expectations and raises ...

Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

Companies invest millions in marketing and data, aiming for precision and ROI, yet one unseen culprit sabotages much of their efforts: dirty data. Over half of companies (54%) report that their ...

Like Sales, Marketing is responsible for managing a predictable, reliable demand-generation pipeline with a plan that ultimately produces higher-value opportunities and maximizes revenue. The ...

Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes varying widely among countries and demographics, according to recent research from Ipsos.

Half (51%) of marketing and advertising executives say their company's public relations/communications department is best suited to handle the organization's social media efforts, according to a ...

Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion. That's according to Kantar BrandZ’s annual ranking of the 100 most valuable global brands. An ...