The Belgian chocolate brand is refreshing its identity with a refined logo, new design system and global campaign featuring the “Gossip Girl” star.

The deal grants the betting platform exclusive integrations and digital sponsorships across NBCU sports properties including ...

Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.

With tariff fears growing, IAB revises its 2025 ad spend forecast down.

Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad ...

David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.

To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell ...

Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer ...

Maxwell House is running a tongue-in-cheek campaign that rebrands the 133-year-old Kraft Heinz coffee label as Maxwell Apartment, per details shared with Marketing Dive. Consumers can purchase Maxwell ...

Top of Search ads, currently in beta testing, will appear within the top 10 slots and Related Pins section of search results.