During a recent Webinar, The Guardian’s Chris Moran walked INMA members through the U.K.-based company’s process of creating ...

During this week’s Webinar, INMA members will hear from Liz Wynn, chief supporter revenue officer at The Guardian, about the ...

As Berita Harian began its digital transformation journey, it focused on growing its audience, especially among younger ...

Case studies from Rappler, Omroep Zwart, and Radio Télévision Suisse show how the news brands use GenAI to better serve their ...

The Hindu anchors prices to increase value perception. Subscribers who downloaded books retained at 10% higher rate, boosting ...

Frankfurter Allgemeine Zeitung relaunched its Web site in 2024 to enhance the user experience, optimise monetisation, and ...

To create a branded content campaign that would build pride in its football team and increase awareness of the sponsors, the ContentLab at Grupo El Comercio took its message to the streets.

At A Gazeta, a prominent Brazilian news outlet based in Espírito Santo and part of the media company Rede Gazeta, social media was mainly seen as a channel to drive traffic to the main Web site prior ...

Bengali, India’s second most widely spoken language, has long been the soul of literature, education, and culture. However, in recent years, its presence in schools and daily conversations has been ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

The Canadian federal election — which saw huge voter turnout as Mark Carney and the Liberals won — led to a two-day traffic surge for the Toronto Star that more than quadrupled the traffic of its ...

Sourav Chatterjee is head branding and marketing for ABP Digital in Kolkata, India. He can be reached at [email protected].