The figures shared by Caretta Research at DMEXCO highlighted a simple fact: DOOH is now one of the strongest growth drivers ...

The UK’s digital advertising market continues to power ahead, with IAB UK forecasting double-digit growth through 2026 after ...

Using in-lab eye-tracking and brand recall surveys with 100 Smart TV viewers, the study found that Teads’ CTV HomeScreen ads outperformed traditional skippable formats, with 3D ads capturing attention ...

Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum ...

In today’s Digest, we cover Novacap acquiring IAS for USD$1.9bn, Microsoft plotting an AI marketplace for publishers, and ...

Attekmi, the ad tech brand offering an extensive range of ad exchange solutions and services, has been shortlisted by ...

Clinch, the agentic AI platform for omnichannel campaign orchestration, today (25th September 2025) announced the appointment ...

LG Ad Solutions today (25th September 2025) announced the launch of Social Sync powered by Spaceback in the UK, a ...

For all the hype - and endless declarations that AI is the “future of advertising” - it has yet to deliver real ad dollars.

In today’s Digest, we discuss double-digit growth ahead for digital ad spend, Alibaba unveiling a multimodal AI, and eBay ...

As the first RMN to be certified, Albert Heijn’s certification recognises the retailer’s strong commitment to transparency, ...

In that instance, the upper and mid-funnel become more critical in a shortened marketing funnel. The irony of brand building ...