Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

OpenAI, the creator of ChatGPT, is preparing for a significant shift as it looks to introduce advertising into its widely ...

At a panel discussion at the e4m BFSI Summit, marketers from leading financial institutions shared how they navigate ROI, ...

As part of a series on directors who have delivered memorable ads, we attempt to find out what makes these stories special ...

Experts agreed that with programmatic delivering automation, precision and personalization, brands are preparing for a future ...

At the Pitch BFSI Summit, R Subramaniakumar, MD & CEO of RBL Bank, drew a distinction between the essence of banking and the ...

The issue: Total music payouts on Spotify have grown from $1B in 2014 to $10B in 2024. But big payouts entice bad actors.

Under the terms of the agreement, Novacap will acquire all of the outstanding shares of IAS for $10.30 per share in cash.

Analysts estimate FMCG brands are sitting on a ₹500 crore “goldmine” if they treat first-party data not just as an activation ...

Thampy Koshy has been appointed as Advisor to the Digital Mission for the Ministry of Tourism, e4m has learnt. This is a part ...

Jose Manuel “Manny” Fernando appointed CEO of AdSpark, bringing 3 decades of marketing & digital expertise. Learn more about ...

Mrinalini Jain, Group Chief Development Officer, Banijay Asia and EndemolShine India, shares how content creation and brand ...