Ganapathy Viswanathan, Independent Communication Consultant & author writes about AI’s rapid shift from a support tool to the ...

The confidence with which digital marketers reported performance was detached from what businesses could actually verify; ...

In 2025, India’s OOH advertising matured, shifting from mere visibility to accountability, resonance and measurable impact ...

2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies ...

IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime ...

One of the most widely shared clips from the concert features Tara Sutaria, who performed on stage with Dhillon during his ...

Airbnb has collaborated with actors Kartik Aaryan and Ananya Panday. The duo just dropped a new campaign in collaboration ...

Lenovo has reportedly announced a series of key leadership appointments for its enterprise and consumer businesses in India.

The logo refresh has been thoughtfully designed to enhance clarity, consistency, and adaptability across digital and physical ...

He will also be the Head of Corporate DevelopmentCosmo First, with business interests across multiple domains including films ...

Guest Column: Pankaj Belwariar - Director Communications, SRM University - AP ( Amaravati), writes on how media in India has ...

Sara Tendulkar’s natural elegance, modern outlook, and strong digital connect make her a strong fit for the brand’s ...