Chief of India Today Group, turns a year older today, we celebrate her journey of telling impactful stories & redefining the ...

Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail ...

Creators are also expanding beyond fashion and innerwear. YouTuber Mithilesh Patankar, popularly known as Mythpat, launched ...

Factor Communications, examines how Indian buyers are rejecting logo worship for value intelligence, prioritising innovation ...

Purie’s professional journey is defined by institution-building at scale, but also by an instinctive understanding of what ...

From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found ...

For a decade, ad tech equated more impressions and clicks with more value—until 2025 proved that scale could lie ...

NCLAT has ruled that procedural flaws alone cannot block insolvency proceedings, sending Culver Max’s petition against the ...

Dentsu Group Inc has announced the sale of its fixed asset, the historic Dentsu Ginza building in Tokyo, as part of a broader ...

As agency brands, office spaces and staff begin to consolidate, the merger shifts into execution mode. The key question now ...

In the new campaign, JOSHUA embodies the philosophy behind the LG Essential Series, which centres on the idea that real ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...