A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

A $200K ad credit might be a one-time bonus, but the systems built around it have ongoing costs. Brands that leaned into Meta ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

Explore the escalating trend of private equity's investment in wealth management firms and its implications on the financial ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

A threat actor, identifying themselves as “Grep,” reportedly accessed the company’s internal Jira server using exposed ...

The closures led to thousands of layoffs both domestically and abroad, including a full-scale exit from the Asia-Pacific ...

In November 2024, researchers at Trend Micro’s Zero Day Initiative disclosed a set of security vulnerabilities in Mazda’s ...

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...

In December 2011, two giants in the travel marketing world—MMG Worldwide and Ypartnership—announced a merger. The newly ...