With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.

The campaign will be launched across digital platforms, television, and social media channels.

As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who invites the angriest people on the internet to his year-end party. While ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data ...

The festive season in India is a unique blend of emotions, tradition, and togetherness, making it a prime time for brands to forge deeper connections with their audiences. However, standing out amid ...

Access limited free articles a month after free, fast registration.

Oh, 2024, what a thrilling ride, From AI's ascent to campaigns with pride. As the year bows out, let's set our sight, On 2025 trends that are burning bright.

The digital revolution has undeniably transformed how audiences consume entertainment, with over-the-top (OTT) platforms emerging as a dominant force. Yet, alongside this growth comes a shadow—the ...