Between January and June 2025, COMvergence tracked 73 moves and retentions in India, representing media spends of an ...

AI-driven discovery is reshaping brand visibility, demanding machine-readable content, structured authority, and multimodal ...

EssenceMediacom was incumbent on media, while IPG's MullenLowe held creative duties in Europe, alongside Omnicom's BBDO in the US.

The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.

Animal’s campaign swaps beauty tropes for lived moments, using narrative-first storytelling to test skincare’s place in a performance-driven digital economy.

His elevation follows his role as interim managing director earlier this year, after the departure of India CEO Valerie Pinto ...

A look at how brands like Narayana Health, Instamart, ITC Aashirvaad, and more, are celebrating World Heart Day through their ...

Ndidi Oteh, the new global chief executive of Accenture Song, discussed navigating change and scale, plans to expand in media ...

Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis' Vini Dalvi, we save our most useful feedback ...

As unseasonal downpours disrupt Durga Puja and Ganesh Chaturthi, agencies shift from rain-washed billboards to digital-first ...

As AI hype sweeps industries, brands risk credibility by overstating capabilities. Exaggerated claims may win attention now ...

The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective ...