Just one day after Bayer announced a global agency realignment with IPG for creative, media and production, its consumer healthcare rival Kenvue has confirmed it is launching its own global review.

Weber Shandwick has promoted Shashikanth Someshwar to chief executive officer of its India operations, effective 1 October, marking a leadership transition in one of the firm’s fastest-growing Asia ...

EssenceMediacom was incumbent on media, while IPG's MullenLowe held creative duties in Europe, alongside Omnicom's BBDO in the US.

Animal’s campaign swaps beauty tropes for lived moments, using narrative-first storytelling to test skincare’s place in a performance-driven digital economy.

This World Heart Day, Narayana Health launched a pan-India guerrilla marketing campaign, 'Check-up Sachets', turning everyday ketchup packets into playful yet impactful reminders for preventive heart ...

S4Capital has named Niranjan Singh as head of media for Monks India. In this role, he will lead the firm’s media practice and work with Ketan Desai, managing director of Monks India, and Sandipan ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.

Commenting on the launch, Siddharth Gupta, general manager-marketing at Britannia Industries, said, “With Pure Magic, our goal has been to bring a fresh and playful twist to choco indulgence. Together ...

At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner, Aleph.

As AI hype sweeps industries, brands risk credibility by overstating capabilities. Exaggerated claims may win attention now but undermine long-term trust.