A look at how brands like Narayana Health, Instamart, ITC Aashirvaad, and more, are celebrating World Heart Day through their ...

Our weekly roundup of the latest appointments and account wins from S4 Capital, PASG, and many more.

As unseasonal downpours disrupt Durga Puja and Ganesh Chaturthi, agencies shift from rain-washed billboards to digital-first ...

The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective ...

As AI hype sweeps industries, brands risk credibility by overstating capabilities. Exaggerated claims may win attention now ...

Ndidi Oteh, the new global chief executive of Accenture Song, discussed navigating change and scale, plans to expand in media ...

Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis's Vini Dalvi, we save our most useful feedback for machines.

Against this backdrop, Rajamouli lends his signature spectacle to Hero MotoCorp’s launch of the Destini 125. This premium scooter is introduced with the drama of a futuristic yantra, engineered to ...

YouTube is expanding its Premium Lite pilot to India, introducing a lower-cost subscription tier at INR 89 per month. The ...

With content engagement doubling and Spotlight posts quadrupling, the platform sharpens its India play—testing if AR-led ...

Publicis Groupe India has unveiled a new content studio in India. This is positioned as part of its global production network ...

Linear TV is narrowing but sharpening, with live sport, reality shows and cultural tentpoles driving attention, co-viewing ...