A look at how brands like Narayana Health, Instamart, ITC Aashirvaad, and more, are celebrating World Heart Day through their ...

Our weekly roundup of the latest appointments and account wins from S4 Capital, PASG, and many more.

As unseasonal downpours disrupt Durga Puja and Ganesh Chaturthi, agencies shift from rain-washed billboards to digital-first ...

The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective ...

As AI hype sweeps industries, brands risk credibility by overstating capabilities. Exaggerated claims may win attention now ...

Ndidi Oteh, the new global chief executive of Accenture Song, discussed navigating change and scale, plans to expand in media ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold ...

Commenting on the launch, Siddharth Gupta, general manager-marketing at Britannia Industries, said, “With Pure Magic, our ...

Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis's Vini Dalvi, we save our most useful feedback for machines.

At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email ...

Against this backdrop, Rajamouli lends his signature spectacle to Hero MotoCorp’s launch of the Destini 125. This premium scooter is introduced with the drama of a futuristic yantra, engineered to ...