Successfully onboarding a user can be a harder battle than getting them to download, as in some cases it requires the user to go through multiple steps and actively return to the app. For some apps, ...

Scaling iGaming campaigns isn’t just about impressions. It’s about reaching the right players at the right moment with the right message. Beating the Odds ...

Over 300 app professionals convened to discuss AI integration, revenue strategies, and platform policy changes affecting mobile app growth.

Health & fitness is one of the most challenging and competitive verticals in the mobile industry. According to the latest ...

Fantasy sports are back in focus with the 2025/26 seasons of the National Football League and the English Premier League starting in September, but it may ...

Google Gemini has been steadily climbing up the app store install rankings over the past few weeks, and if current growth continues it could push ChatGPT ...

Catherine Beattie shares her journey to Director of Programmatic at WeatherBug and offers advice for women in mobile advertising.

As AIGC technology continues to reshape industries worldwide, the global mobile app market is undergoing rapid transformation and unlocking new opportunities. To help industry professionals stay ahead ...

Discover why smart marketers are securing Android OEM inventory while others overpay on traditional platforms.

FunnelFox CEO Andrey Shakhtin explains how mobile apps are bypassing Apple's 30% App Store tax through web-to-app funnels.

Users want relevant ads but distrust data collection. New industry insights reveal how to balance both profitably.

Ariel Michaeli, CEO of AppFigure, provides an overview of the key industry trends, opportunities, and challenges facing app marketers in this year’s video presentation. He shares 5 key trends: ...