Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...

AI-enabled advertising could reduce ad loads; Jimmy Kimmel is (still) causing a stir; and Microsoft plans to ensure fair ...

Tatari CEO Philip Inghelbrecht on how AI helped Tatari double revenue, plus his views on direct deals and publisher data.

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

On Monday, a civil trial kicked off in response to a 2023 FTC claim filed against Amazon. The FTC accused Amazon of tricking ...

Jeffrey Hirsch takes the reins of QuantumPath, a media-buying platform that uses AI to help with planning and campaign ...

Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled ...

Agencies that dismiss in-house development are limiting their differentiation. Here are five questions to ask yourself before ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...